Architect: JLA Architects
Owner: T. Wall Enterprises
Tucked in the historic Old Market Place neighborhood on Madison’s isthmus is Veritas Village. The building’s distinctly different facades cleverly address the historic neighborhood to the west and
the hustle and bustle of the revitalized E. Washington corridor. The development also pays homage to the several historic properties nearby, including the City Market and Badger State Shoe Factory.
Because of its former use as a storage yard, its proximity to the lakes, and the downtown location it posed challenges both in planning and during construction.
The building was designed as a C-shaped, 189-unit, four-story apartment building with underground vehicle and bicycle parking. There are two four-story primary wings with a three-story transitional element on the north side. With sensitive respect to its location, the two wings reflect the high-density East Washington corridor and the low-density single-family neighborhood to the west. The east wing was designed with a more contemporary aesthetic consisting of CMU, brick, and fiber cement panel siding.
The west wing was designed with a more traditional aesthetic consisting primarily of CMU and brick.
To diminish the visual impact of the two wings from street level, the fourth-floor footprint was stepped back in several areas creating rooftop terraces which are used as patios for some of the units. Dark siding was also used in these areas to diminish their visual impact.
Connecting the two wings is a three-story connection that serves as the primary entrance to the building. This element was stepped back to give the appearance of a two-story element.
It also features a strong pedestrian connection to the street. This was achieved through the inclusion of walk-up patios for first floor tenants.
Common spaces promote a sense of community for the building residents and various amenities were thoughtfully incorporated. Exterior community spaces feature shared patios as well as a central courtyard with a view of the Capitol. The courtyard boasts a grilling area, fire pit area, and a raised pool with sun deck. An open mail room area is located adjacent to the club room, fitness room, and yoga studio to encourage resident interaction. Additionally, the third floor contains a second community room, game room with pool and Foosball tables, and a patio with views to the courtyard below.
Photos: Justin Lackner Photography