Architect: Madisen Maher Architects
Owner: Pabst Brewing Company
Contractor: Inland Construction
With such a rich history, a location within the Pabst Complex was the ideal location. The recently completed Pabst Professional Center had available floor space and was conveniently located across the street from the Pabst microbrewery that is currently under construction.
The program consisted of two major functions. One, have an open area that would be large enough to host company functions and be used as a satellite office for out of town Pabst employees while in Milwaukee. Two, have private spaces for meetings and for the individuals that would operate and manage the microbrewery. The image that Pabst wanted to convey was an industrial feel with just a trace of corporate.
With the largest program space being centrally located, the ability to host company functions and still provide desk space for transitory employees was achieved. The open area, which is accessed directly from the main entry, eliminated the need for a customary reception/waiting area and provided flexibility for the room to be utilized in any manner and configuration.
Two offices and two conference rooms were positioned on opposite sides to accommodate private functions but yet still have a strong visual to the open space. The two conference rooms have the ability to be turned into one large one when needed.
Recycled wood, exposed steel, copper, wire glass, and saturated tones were selected to reflect the desired industrial atmosphere.
Linear lighting fixtures, luxury vinyl tile, carpeting, and acoustical ceiling tile give the space a slight corporate feel.
Given the smaller scale and the very specific directive, the end result was a design that addressed the programmatic items, functionality was achieved, and the desired atmosphere stands proud.
Photos: Jim Moy Photography