Architect: Eppstein Uhen Architects, Inc.
Owner: Menasha Coorporation
Contractor: Miron Construction Company, Inc.
To maintain ideal visibility and operational efficiencies, Menasha Corporation elected to locate their new headquarters in the same location as their existing 1962 headquarters – remaining connected to an existing corrugated cardboard plant.
The new two-story 103,000 square foot Menasha Corporation headquarters in Neenah was designed to support over 300 staff, adapting with the company as it grows and expressing this progressive company’s passion for lean processes, sustainability, and innovative solutions.
At over 160 years old, Menasha Corporation is among the World's largest independent, retail-focused packaging and merchandising solutions provider. Menasha Corporation's two business units, Menasha Packaging and Orbis Corporation, provide sustainable packaging, packaging design, pack-out and product fulfillment to companies across the globe.
The building's architectural solution overtly expresses Menasha's spirit of innovation, commitment to sustainability, and dedication to their employees and community. Hints and references to packaging from masonry reminiscent of stacked corrugated cardboard sheaves, to nestled pristine meeting spaces presented in crisp white folded volumes are present throughout the space. Purposefully expressive, expansive windows and clerestory light harness solar control strategies to maximize interior comfort and employee enjoyment throughout the day. This daylighting strategy helped the building achieve LEED® Gold Certification, along with environmentally responsible and sustainable material selections and strategic building systems.
The building design is composed of crisp aluminum and glass embraced in masonry. Salvaged from the original building, Douglas fir glulam beams were repurposed as floor opening ring beams. Cedar decking was reused as roof cladding to add warmth and accentuate the rolled steel beams. Floor openings enable daylight penetration and heighten opportunities for interaction.
The facility is infused with a variety of elements and graphic treatments that embody the Menasha brand and their strong legacy of innovation. During the entire design process, the team discussed progressive design ideas to create a functional and open office work environment that prominently displays the Menasha brand, resulting in an office space that not only meets the functional needs, but also supports a variety of work styles and fosters socialization between employees. With a focus on the employee experience, a Cafeteria and Outdoor Patio were incorporated into the building’s design with the locations based on functionality and ease of access for employees. Unique to an office building, this headquarters incorporates a Design Center and their Retail Integration Institute.
Environmental branding elements were incorporated throughout; circulation zones are demarcated by Menasha artifacts, and wall and window graphics speak to the organization’s ongoing commitment to charitable giving and community involvement. To further demonstrate their commitment to the area, common spaces were strategically located to allow for after-hour use by the local community.
This new building stands out in the Neenah marketplace, enhancing the visibility of the Menasha brand and creating an operationally sound work environment that promotes employee interaction and improves employee well-being.
The building is an overt expression of Menasha Corporation’s progressive heritage of lean processes, sustainability and innovative solutions.
Photos: C&N Photography