Architect: Partners by Design and Hendrick, Inc.
Contractor: J.H. Findorff & Son Inc.
The new 32,582-square-foot building to house Gray TV’s WMTV studio in Madison was planned over three phases and designed to achieve LEED Silver Certification, the new facility would double their existing space, include an open environment for staff and reinforce their commitment to the community. In addition, the project would be built on their existing 10-acre site and without disruption to the live, 24-hour studio.
The building’s design solution centered on taking advantage of the site’s high visibility along the city’s Beltline highway. By adjusting the massing orientation and incorporating a glass curtain wall along the north facade, the station enjoys a strong presence to passing motorists and adds a bold design statement to the surrounding community regarding transparency of product developed within. Gray TV welcomed the parameters set forth to obtain the LEED Silver qualifications as their mission is to provide a facility that empowers staff to be energized to succeed through a thoughtful, open environment, incorporating natural light and ancillary workspaces. The modern facility maximizes transparency through spatial arrangement of offices, workstations and ancillary functions. The new space accommodates two production studios for news broadcasts and other television programming, a double-height newsroom for reporting staff and additional spaces for administrative and support staff. Efforts to expose all employees to natural light were utilized through the use of clear glass office fronts and low-height workstation panels.
Interior space finishes, including sustainable wallcoverings and wood products, were chosen to provide a timeless, thoughtful environment beyond the next decade. The design team wove Gray TV’s vision and mission statements throughout the space in a subtle yet effective architectural language which reflects, expresses, and promotes the ideals of Gray TV. Integration of branding elements throughout the space reinforces information flow between groups as well as Gray TV’s organizational overview.
Photos: Tom Harris Photography