Architect: Potter Lawson, Inc.
Owner: Fiduciary Real Estate Developmen
Contractor: Stevens Construction
The Domain Apartment complex is a 440,000 square foot multi-tenant luxury residential apartment building featuring studios to two bedroom apartments and designed to draw young professionals to Madison’s diverse downtown. Amenities such as underground parking, fitness center, community room and rooftop pool deck have been introduced in the design to promote social interaction among the tenants. The secluded pool and outdoor deck have a variety of seating options, grilling stations and a fire place that offer residents and guests a great way to meet and interact with other occupants. This is further accomplished by the eleventh floor community room and walk-out rooftop terrace that frames views of downtown Madison and Lake Monona.
The project is an infill development on an underdeveloped tight urban site. The existing two and three story apartment buildings ranging in age from forty five to eighty years old were deconstructed to make way for the new facility. The new development is located at the corner of West Johnson and Broom Streets and extends mid-block to Dayton Street. One of the unique challenges of the project is that the site, located in the Downtown District, straddles the height restriction boundaries established by the City of Madison Zoning Ordinance. The building is twelve stories tall along Johnson Street and steps down to six stories along Broom Street and Dayton Street. Reducing the scale along the more pedestrian friendly streets is enhanced by providing additional elevational setbacks, walk-up apartment units, planters and planting beds. A composition of masonry and metal panel types that mesh with the Mifflin Street aesthetic.
The main entrance into the development is situated at the highly visible corner of Johnson and Broom Streets and commands a presence on the busy corner by introducing a five story glass and metal panel volume that is set off from the adjacent masonry exterior of the apartment complex.
The increased resident population in the neighborhood created by this development also greatly impacts the local economy and businesses in the downtown neighborhood. Shops and restaurants all benefit from the influx of this younger generation willing to experience what downtown Madison has to offer. Overall, this project, with its residential unit mix of studio to two-bedroom units, provides opportunities to new downtown residents and also serves the needs of long-term downtown citizens.
This new urban infill development successfully blends the needs of the developer to offer competitive market rate rental units while also improving the fabric of the City and creating an impactful addition to the neighborhood through thoughtful design.
Photos: C&N Photography